Our People

Petra Johansson

CEO & Founder

Petra has 11+ years experience of business development/sponsorship sales management roles including organisations such as IIR Conferences, Incisive Media, Financial News, Virtual Economic Forum, TechCrunch UK and Muxlim Inc.

Petra has worked across a wide-ranging number of industries spanning sectors such as financial, technology, pharmaceutical, biotech, web 2.0, social media and the public sector. As a freelance professional, Petra specialises particularly in delivering well organised and profitable events by combining her sales and event management skills. She is also frequently consulting on new event startups and on commercial event strategies.